AbelDigital strategy and custom Shopify development

How can we position Abel as a premium beauty brand while creating a digital experience that reflects their commitment to sustainability and luxury?

Abel

Abel is a premium beauty brand focused on sustainable, high-quality products. They needed a digital presence that would elevate their brand positioning and provide an exceptional customer experience.

Strategy

  • Brand Strategy
  • Digital Strategy
  • User Experience
  • Content Strategy

Visual Identity

  • Brand Design
  • Visual Identity
  • Design System
  • Brand Guidelines

Website

  • Shopify Development
  • Custom Apps
  • Mobile Optimization
  • Performance Optimization
Project cover

Doing it the Rudy way

"Circle Square understood our vision for a premium, sustainable beauty brand. The digital experience they created perfectly captures our aesthetic and values."
Emma Wilson

Emma Wilson

Founder

01. Strategy

Premium Beauty Positioning

We developed a comprehensive digital strategy that positioned Abel as a leader in sustainable luxury beauty, with a focus on premium user experience and brand storytelling.

Concept 1 - 1
02. Visual Identity

Sustainable Luxury

The visual design emphasizes sustainability and luxury, with a sophisticated color palette, elegant typography, and imagery that reflects their commitment to quality.

Concept 2 - 1
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03. Applications

Exceptional User Experience

We built a custom Shopify platform with advanced features including product personalization, sustainability tracking, and seamless mobile experience.

Concept 3 - 1
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Credits

  • Project Manager

    Monica Rodriguez

  • Brand Strategist

    Alex Chen

  • UX Designer

    David Kim

  • UI Designer

    Sarah Williams

  • Frontend Developer

    Michael Brown

  • Backend Developer

    Lisa Thompson

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