Circle Square
Creative Studio
AbelDigital strategy and custom Shopify development
Recognition
Abel
Abel is a premium beauty brand focused on sustainable, high-quality products. They needed a digital presence that would elevate their brand positioning and provide an exceptional customer experience.
Strategy
- Brand Strategy
- Digital Strategy
- User Experience
- Content Strategy
Visual Identity
- Brand Design
- Visual Identity
- Design System
- Brand Guidelines
Website
- Shopify Development
- Custom Apps
- Mobile Optimization
- Performance Optimization

Doing it the Rudy way
"Circle Square understood our vision for a premium, sustainable beauty brand. The digital experience they created perfectly captures our aesthetic and values."

Emma Wilson
Founder
Premium Beauty Positioning
We developed a comprehensive digital strategy that positioned Abel as a leader in sustainable luxury beauty, with a focus on premium user experience and brand storytelling.

Sustainable Luxury
The visual design emphasizes sustainability and luxury, with a sophisticated color palette, elegant typography, and imagery that reflects their commitment to quality.



Exceptional User Experience
We built a custom Shopify platform with advanced features including product personalization, sustainability tracking, and seamless mobile experience.


Credits
Project Manager
Monica Rodriguez
Brand Strategist
Alex Chen
UX Designer
David Kim
UI Designer
Sarah Williams
Frontend Developer
Michael Brown
Backend Developer
Lisa Thompson