about
We guide lifestyle brands toward ecommerce independence. Through meticulously designed, innovative solutions, we eliminate barriers, providing our clients with the tools they need to scale and grow confidently.
Our approach is rooted in expertise across design, strategy, and technology. Led by founders, Monica and Alex, we've assembled a team of handpicked specialists who are as passionate about precision as they are about creativity.
Whether it's resolving legacy technical issues, crafting a bespoke Shopify experience, or implementing future-proof strategies, we pride ourselves on delivering more than just beautiful websites—our solutions work seamlessly and evolve effortlessly with your business.
our vision and mission
Our vision is to build lasting partnerships with our clients, empowering them to achieve true digital autonomy. We build ecommerce solutions that are not only beautifully crafted, but designed to grow and evolve, ensuring our clients can scale confidently without reliance on external support.
By blending design, strategy, and technology in equal parts, we push the boundaries of what ecommerce can achieve, giving brands the independence they need to thrive, adapt, and inspire long into the future.
Guided by aesthetics and innovation, we partner with the most forward-thinking brands to design their future. Our mission is to create truly tailored ecommerce solutions, where every decision is made with your business in mind. We remove the friction between ideation and realisation, ensuring a seamless transition from concept to scale.
We empower ecommerce businesses to take full ownership of their greatest digital asset—maximising its ROI and enabling long-term growth.
Our goal is simple: to equip brands with the autonomy and confidence they need to thrive in the digital landscape.
Meet the Team
We differ from our competitors where junior talent typically handles most of the work, and interactions with design and technical leaders are limited.
At Circle Square, our founder leads our dedicated, senior-level team with cross-disciplinary expertise to ensure project success.
Ollie leads all strategic and technical aspects as solution architect and all Creative Direction.

Ollie Darby
Following studies in Wellington for Architecture and Media Communications, Ollie moved to London where he worked with luxury brands such as Harrods and Jo Malone.
A holistic creative visionary, Ollie leads the creative direction of Circle Square and all projects.