BrandStrategy
The story your company tells before anyone meets you. We get into the business, understand the positioning, and build something that holds.
Case Studies
{ A selection of case studies, across industries }
At Circle Square, we build the websites, brands, and digital products that most agencies can't. Because they haven't been through it. We've started, scaled, and sold. We know what a product needs to convert, what a brand needs to hold up under pressure, and what a founder needs to move fast.
We're a studio run by founders. You work directly with the person doing the work, not a junior account team. We've started, scaled, and sold companies of our own, so we know what a product needs to convert and what a brand needs to hold up under pressure. Nothing here is templated: every website, brand, and digital product is built from your brief, with the craft and detail that make it land.
Approach
{ Four disciplines that turn ambition into something people actually use }
VisualIdentity
Visual systems that scale — from pitch deck to production, from launch day to Series A.
Website
Not templates. Not page builders. Real sites, built to perform and built to last.
Product
Digital products that start from how people actually use things — not how we want them to.
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What we do
We work with early‑stage companies and founders on the things that matter most — brand, web, and product. Small team. Real work. No handoffs.
Branding
- Brand architecture
- Brand positioning
- Naming
- Brand strategy
- Brand development
- Brand identity
- Brand implementation
- Wayfinding
- Iconography
- Illustration
- 3D
- Editorial design
- Type design
Digital Branding
- User Experience
- User Interface
- Prototyping
- Web design
- App design
- E-commerce
- Front-end development
- Back-end development
- Digital Publishing
Experience
- Digital product design
- Environmental
- Retail design
- Packaging design
- Motion design
- Art direction
- Video direction
- Campaign concept
Business Design
- Concept development
- Research and strategy
- Communication strategy
- Design strategy
- Digital and experience strategy
- Business innovation and transformation
- Brand platforms and strategy
- Brand portfolio strategy
CS Journal
A promise kept at the piano, and a boy found safe
Three stories that got me today, a piano, a tutor and a horse trail in Kentucky
Anthropic's $64b IPO prices below the hype
Still the biggest listing story going, just with a smaller number than the bankers were dreaming of
Sumary's $25m seed to take the grind out of accounting
A Copenhagen AI accounting startup with Deloitte and Grant Thornton already signed and a London hub on the way
A Walk Home, Plant-Sniffing Dogs and an App That Listens
A 28-year walk ends at Mum's gate, dogs find problem plants and a teenager builds something kind
Pink Seaweed, Shed Glowworms and a Lucky Budgie
All three from this side of the water today and all three made me smile
Onodrim's $300m Series A to buy up defence firms
A $1.3b valuation, permanent capital, and a plan to take controlling stakes in European defence suppliers
Things we're thinking about, working through, and sharing from the process of building. Updated when there's something worth saying.
All articles